Towards a Framework of Internet Strategies for Established Retailers

نویسندگان

  • Bill Doolin
  • Robert J. McQueen
  • Mark Watton
چکیده

This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on six case studies of New Zealand retailing companies.

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تاریخ انتشار 2003